Question 1

Who is Mercraft for?

Accepted Answer

Mercraft is built for 2–10 person teams running one to 10 storefronts and trying to keep pricing and competitor movement visible without another full-time dashboard. It is a good fit when an owner or operator still makes the final call.

Question 2

What arrives in the morning brief?

Accepted Answer

At the morning cadence, Mercraft sends 4–6 plain-spoken bullets by email. They cover the competitor price snapshots and listing changes worth a look, plus a clear “no action needed” when the signal is quiet. The latest brief is also available in Mercraft.

Question 3

What does Mercraft handle automatically?

Accepted Answer

It watches the price signals around your tracked listings, captures competitor price snapshots, reduces the movement to the few changes that matter, and delivers the brief. That recurring collection and translation is the desk work Mercraft takes off your plate.

Question 4

What does the owner still decide?

Accepted Answer

You decide what to do. Mercraft does not promise autonomous repricing, ad changes, or stock decisions. Use the brief to choose whether a price, listing, or campaign deserves attention, then make the change in the systems you already run.

Question 5

How is Mercraft different from MarketPilot, Aura, or Hypersonix?

Accepted Answer

Mercraft is not trying to win a feature checklist against broader commerce tools, and we will not make claims about products we do not control. The difference is the workflow: Mercraft is a small ops desk that turns tracked market movement into one short morning brief, so a team can decide without living in a dashboard.

Question 6

How much does Mercraft cost?

Accepted Answer

Mercraft has Solo, Brand, and Desk plans for different store counts and operating ranges. We keep current pricing in one place—visit /pricing for the latest monthly and yearly details.

Question 7

What data sources and competitor snapshots does Mercraft support?

Accepted Answer

Mercraft currently centers on tracked storefront listings and competitor listing data. It compares captured listing prices and presents the resulting snapshots in the brief; if a source is not part of your tracked listing workflow, it will not be represented as coverage.